That’s American Apparel.
We exist to empower our community, celebrating authenticity and practicing ethical innovation to do good for our customers and the world. We are makers supporting others as they make their heritage. We make basics for work, basics for play, basics for staying in and going out. Basics for every day, everybody, and every occasion. Basics for Life. That’s American Apparel.
Let the past go.
American Apparel has held the iconic prowess of an immediately recognizable player in the basics and printwear landscape for nearly two decades. They now face new and exciting horizons under the guiding hand of Gildan. Our task was to reposition & reintroduce American Apparel while staying true to the brand heritage and expand the strongest concepts for best efficacy.
Basics For Life.
The new American Apparel system is a collection of reusable components, guided by clear standards that can be assembled together to build any number of applications. By leveraging a central design language we can evolve the brand across any number of touch points all over the world.
Made possible by the following:
Agency: MediaMonks
Creative Director: Gradwell Sears
Assoc. Creative Director: Alexander Otto
Design Director: Jonny Singh
Lead Designer: Frank Gouwy
Copywriter: Dylan Hoop
Director: Sarai Mari
Production: Lushpop
and many many more Monks.
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