The Genesis Experience.
To give Genesis a stunning new way to showcase its cars, we produced a website blending the luxury of a showroom experience with the convenience of online shopping. The site features the best-looking car configurator on the web (just ask Reddit), rendering the G70 in an incredibly smooth, seamless 3D environment with true-to-life lighting. Users can choose the color and trim of the car, and interact with it in various playful ways. To top it all off, a bespoke pricing tool shows the cost of every alteration — allowing customers to walk into the dealership prepared, and drive away satisfied.
“This should be the standard for online configurators going forward. This is crazy.”
Boasting 3D models of the latest Genesis range, the Genesis website we produced lets people interact with the cars as if they were right in front of them – almost topping a visit to the showroom. Moreover, our 3D configurator allows people add and alter various features to see the Genesis vehicle of their choice being customized in real-time. Visitors can also let their model drive around a 3D environment to see its make in action. We included a bespoke pricing tool that shows the cost of each and every alternation, sending the buyers completely prepared to the Genesis dealer.
FWA of the day
“And the glovebox for some reason.”
This exciting new car shopping experience embraces the Genesis luxury brand as forward-thinking with high quality experiences. In developing the configurators, Genesis, MediaMonks and INNOCEAN Worldwide Americas, enriches the Genesis car shopping and brand experience through the use of cutting-edge technologies. And it’s pretty cool.
Made possible by the following:
Agency: MediaMonks
Creative Director: Gradwell Sears
Associate Creative: Damian Lettiero
Associate Creative: Alex Otto
Senior Creative: María de la Paz Vargas
Technology Director: Jason Lentink
Program Manager: Iain Devenport
and many more Monks!