Hello.

I'm an integrated creative director with an art direction background and years of experience as a client-facing creative lead. My core skills include concept development through to final execution. I'm quick with a hands-on approach, led by strategic thinking and the passion to tell a brand's unique story.

My global and national experience crosses categories, from beauty to liquor, technology to chocolate, and sports to coffee. I'm quite versatile and there is no kind of business that deters me, as long as the challenge is clear - the fun is in trying to creatively solve for it. And of course, making it look good.

I currently live in London with my wife, having spent the last 14 years in New York City. I love to cycle, adore cold brewed coffee, dabble in craft beer, and have a passion for travel. I stick to my guns, always back my team, love a good laugh and harbor a strong desire to create things that are worthwhile.

I also hold onto a Tier 2 UK Visa.

Feel free to say hello. I look forward to hearing from you. 

e: glsears@gmail.com
p: +44 747 500 5151

 

EXPERIENCE:

AKQA London, UK
Creative Director, Current
Global digital creative for MINI. 

RehabStudio London, UK
Creative, 06.2014
Freelance creative digital role.

Unit9 London, UK
Creative, 06.2014
Conceptualized and developed an integrated approach to grab the attention of Millennials and drive 
their consideration of a well-known music technology.

Passion Pictures London, UK
Creative, 06.2014
Created an integrated campaign around a director’s treatment for the US launch of a dietary health 
and well-being drink.

Phear Creative New York, NY
Creative Director, 05.2013 – 05.2014
As Creative Director for Jameson, Paddy and Wiser’s Whiskey at Phear Creative, I led the agency’s creative teams to ensure delivery of smart and innovative campaigns spanning social, digital, traditional and experiential environments. My team and I helped bring together multiple agency partners across both creative and strategy to create a single-minded communications platform for North America and to extend the brands through the line.

Digital Content, Social Engagement, Experiential, Design, Brand Development and Strategy.
Clients: Pernod Ricard: Jameson Whiskey, PADDY Irish Whiskey, Wiser's Whisky

Arnold Worldwide New York, NY
Creative Director, 11.2006 – 05.2013
As Creative Director at Arnold Worldwide in NYC, I led multiple teams in the rebranding of Unilever’s Nexxus Salon Hair Care and the launch of their Higher Standards campaign. The traditional advertising and interactive campaign components helped boost Nexxus to the number one salon hair care in the category in 2011. My partner and I also led the Hershey’s Twizzler’s brand for over four years, creating some of the most praised work in the category, constantly evolving the brand and touching on consumers passion points. I also developed through the line campaigns for Estée Lauder’s Clinique Happy, Timex, The Miami Dolphins, and Starbucks.

Print, TV, Design, Digital, Packaging, Brand Development and Strategy.
Clients: Unilever, Nexxus Salon Hair Care, Clinique, The Hershey Company, GlaxoSmithKline, Miami Dolphins, The One Show, Timex, Starbucks, USTA

KraftWorks LTD New York, NY
Art Director 8.2001 – 11.2006
Print, Design, Brand Development, Packaging, Strategy and Digital
Clients: Aldo Shoes, Calvin Klein, Coalition for the Homeless, Cointreau, DIM, Garfield Marks Design Group, Hanes, Instyle Magazine, Joseph Abboud, La Prairie, True Partners Consulting, Speedo, Vespa, Voss Water

EDUCATION:

Parsons School of Design New York, NY
Integrated Design Curriculum 9.2000 – 5.2004
Bachelor of Fine Arts with Honors

SKILLS:

Design: Concept development, branding and identity, graphic design, packaging, illustration, print, motion graphics, animation, digital media, and advertising. 
Technical: Adobe Creative Suite with basic knowledge of html, CSS, and AS.

 

Linked[in]

References available upon request.

WnW: http://workingnotworking.com/gradwell

YunoJuno: https://www.yunojuno.com/p/gradwell