These are the glory days
To reach Jameson’s old and new fans alike, we focused on giving them quality content in an experience that makes them want to come back again and again. We shifted the focus away from blatantly advertising Jameson Irish Whiskey and instead integrating content and education editorially, keeping Jameson’s identity true at the bar while still benefiting the brand.
Love thy neighborhood
Jameson grew up in the neighborhood. The bars, the backyard barbecues and the block parties. The Neighborhood Campaign invites us to revel in the glory of coming together today, here in our neighborhoods. To celebrate our local hangouts, our local bartenders, our local brethren. To celebrate it for all its greatness and to remind ourselves, through laughter and banter, songs and cheer, that These Are The Glory Days.