EVP Global Creative

Brooklyn, NY

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Meta

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2020-2025

Meta

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Monks has been Meta's trusted partner for over a decade, expanding dramatically in 2020 from 6 to 150 team members in a dedicated global model. This growth enabled us to leverage comprehensive strategy, creative talent, development, social, and production capabilities, resulting in nearly 10X revenue increase within the first 18 months.

Our work spans across Meta's entire ecosystem, including Facebook, WhatsApp, Instagram, Connect, Spark AR, Messenger, Horizon Worlds, Marketplace, Quest, and Ray-Ban. We've collaborated with Meta Marketing, Reality Labs, Partnerships, Creative Shop, and Creative X, delivering solutions across web, retail, CRM, AR, VR, and R&D platforms. As thinkers and makers rooted in culture and technology, we create consistent, connected digital experiences at every consumer touchpoint.

As Executive Creative Director for Meta, I built and led a cross-disciplinary governance team operating across seven time zones. We developed a community of dedicated individuals who understood the unique opportunity of partnering with Meta while maintaining trust and collaboration throughout the organization. Our innovative approach to brand experiences, from design systems to content creation and world-building to on-stack development, earned recognition including a Webby Award, several FWAs, and a Cannes shortlist.

A few highlights from this work:

·The Webby People's Voice Winner

·FWA of the Day

·Cannes Lions Shortlist

This success stems from our team's commitment to creative excellence across all touchpoints. None of this would have been possible without the incredible governance leads, my creative directors Alyssa Boisson, Vanessa Lai, Parker Peterson, Anne Butcher, Matteo Rostagno, Case Simmons, Vinny Araujo and Roman Levin, and every "Meta.Monk" who contributed to the work, continuously pushing creative boundaries while maintaining the highest standards of quality. Without any doubt, building this team and partnering with Meta stands as a highlight of my entire career.

Client:

Meta

Agency:

Monks

Year:

2020-2025

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