Gradwell is a creative leader with over 20 years of experience transforming brands and creating award-winning experiences. Based in Brooklyn and shaped by time between New York and London, his journey spans influential agencies including Monks, AKQA, Firstborn, Unit9, and Arnold. This path has given him deep expertise in brand advertising, emerging platforms, and digital experiences while collaborating with some of the world's most innovative companies.

As EVP, Global Creative at Monks, he leads cross-disciplinary teams creating digital experiences for Meta, General Motors, Estée Lauder, PayPal, and Disney. From 2020 to 2024, he spearheaded Monks' global Meta partnership, leading a team of 150 focused on the future of connection across Meta, Reality Labs, Facebook, and WhatsApp platforms. Previously, as Executive Creative Director at Firstborn, he collaborated with brands like Peloton, adidas, and Diageo, following Creative Director roles at AKQA, Unit9, and Arnold between 2006 and 2016.

His work has earned recognition from major festivals worldwide, including Cannes Lions, FWA, Awwwards, Clio, One Club, and Webby Awards. Driven by curiosity and creative excellence, he remains committed to advancing the industry and inspiring the next generation of creative leaders. All work showcased represents collaborations with the talented teams at Monks, Firstborn, and AKQA.