We transformed Genesis.com from a static marketing tool into a dynamic digital platform, blending luxury showroom experience with online shopping convenience. The centerpiece is an innovative 3D car configurator that renders vehicles in a seamless environment with true-to-life lighting, earning praise from automotive enthusiasts and Reddit communities alike.

The web-based configurator breaks traditional boundaries, requiring no plugins or downloads while remaining accessible across all devices. Users can smoothly pan around vehicles, interact with features like doors, lights, and windshield wipers, and explore both exterior and interior details—from rolling individual windows to opening the glove box. The system uses actual CAD data from Genesis product development, combined with detailed textures and mapping, to create an immersive 360-degree city landscape.

The platform's streamlined, intuitive design allows users to deeply personalize their experience through vehicle customization, comparison tools, and comprehensive pricing information. Every modification, from paint color to trim options, updates in real-time with corresponding cost adjustments. This comprehensive approach helps customers arrive at dealerships fully informed and prepared, transforming the traditional car-buying journey.