Big Lavender Game
/
Interactive
/
2018
Old Spice
To promote Old Spice's new lavender and mint body wash, we partnered with Wieden+Kennedy to create an over-the-top, first-person arcade shooter. The Big Lavender Game follows Tevin Garromondi—part leader of men, part lone wolf, and full-time lavender tracker—on his mission to capture ingredients for Old Spice and Walmart. The character's quirky description (two parts leader, three parts lone wolf, a quarter cup ambition, and a dash of expensive Baltic Sea salts) sets the tone for the game's distinctive humor.
Players journey through three distinct levels, wielding energy blasters to harvest lavender across increasingly challenging landscapes. The game's narrative unfolds through beautifully crafted animated cutscenes, featuring our protagonist Tev in cinematics that elevate the bizarre Old Spice universe to new heights. Each level introduces new challenges and environments, all tied together by a consistently outrageous storyline that makes gathering lavender feel like saving the world.
A few highlights from this work:
·Awwwards SOTD
·FWA of the Day
Our team handled all aspects of production, from illustrations and animations to editing and game development. We created a throwback gaming experience that pays homage to classic first-person shooters while maintaining Old Spice's signature absurdist brand voice. The cut-out animation style gives the game a unique visual identity, while the cinematic sequences between levels feel worthy of a full motion picture. Despite an aggressive timeline, we delivered an engaging experience that transforms the mundane task of stocking body wash into an epic adventure, complete with high-energy gameplay and the irreverent humor Old Spice fans have come to expect.
As Creative Director, I was responsible for the vision and gameplay, working closely with our writers, designers, UX team, and developers. This was made possible through our partnership with Weiden+Kennedy and the efforts of Rhys Davelaar, Matthijs Klip, Jimmy Schmidt, Aron Paul Orton and many other Monks.
Client:
Old Spice
Agency:
Monks / W+K
Year:
2019
